Maxxelli
About Us

Learn more about Maxxelli

About Us

Maxxelli was founded in second-tier China as a residential real estate firm, providing support to our partners and partner companies. At the time, we didn't fully grasp our role as a Destination Service Provider. Our experience and knowledge grew over the years, but our belief in the value we added and the unique niche Maxxelli filled remained strong allowing Maxxelli to evolve into the firm it is today - China's largest DSP network.

We did not have a blueprint to follow or imitate other firms. We trusted our instincts and made decisions based on our own beliefs. Presently, Maxxelli operates as a comprehensive DSP covering all of Mainland China. We deliver the utmost level of service to Traditional Assignees, Core Flex Assignees, and Domestic Assignees. Our pride lies in offering dedicated and comprehensive service in any city across China, while expanding our Mobility, Residential, and Consulting offerings.

We would not be who we are today without our team of passionate consultants and their unwavering dedication.

Our Mission

To be an industry leader focused on Service and Operational Exxcellence as a Destination Service Provider, not only within China, but among the top-tier Destination Service firms worldwide.
Our History
  1. DISCOVERING MAXXELLI

    In the early years, we focused on building the foundations of Maxxelli, including our systems, processes, and core values. Through initiatives such as the Maxxelli WOW Exxperience, we developed our unique voice and service standards. These early developments continue to shape Maxxelli and are an integral part of our operations today.

  2. SERVICE EXPANSION

    During an immense growth period in China, we ambitiously expanded our network and service offerings. Despite the challenges that came with this growth, it was these five years that laid the foundation for our success today. While some adjustments were made along the way, our network and achievements during this time remain important to our journey.

  3. GROUNDED IN WHO WE ARE

    We made it a priority to focus on perfecting our identity as a company. We embraced the mantra of "Service Exxcellence, Our Culture - Operational Exxcellence, The Process" in all aspects of our operations. Our dedication to excellence has been reflected in our staff retention rate, which stands at an impressive 90% across China. Most of our current workforce were hired during this critical five-year period, which is a a testament to our commitment to building a strong and cohesive team. We take great pride in this accomplishment.

  4. TODAY AND TOMORROW

    Maxxelli managed to thrive during the Covid-19 pandemic due our flexible approach and innovative solutions. As we enter 2024 and 2025, we are confident in our strong position as a global Destination Service Provider. Our extensive network and dedicated team ensure exceptional service and support for our clients. We prioritize innovation and are prepared to meet the evolving needs of the post-pandemic world. Maxxelli is committed to exceeding expectations and remaining at the forefront of the industry.

Feel Free to Reach Out
The Management Team
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Adam McWhirterManaging Partner
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Dan HuangChina Operations Manager
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Clare LiuChina Finance Manager
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Peter KuppensFounder/Partner
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Ronnie KuppensPartner
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We are constantly seeking out passionate individuals to join our team and become part of our family. We firmly believe in the management philosophy that states, "Our job is to help you improve every day, every week, every month, every year." This is the promise we make to all Maxxelli employees.If you are interested in learning more about our current job openings, please send your CV to Adam McWhirter, our Managing Partner, at a.mcwhirter@maxxelli-consulting.com.